Google Ads Consultant
In the competitive world of digital marketing, businesses are constantly seeking ways to optimize their advertising investment and...
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The Biriwuanga Google Ads Blog.
The DACH Market and Google Ads
The DACH market, made up of Germany, Austria and Switzerland, is a thriving and dynamic region for companies looking to expand online. In...
Google Ads and Invalid Clicks
They've always been there, they are there today and they will always be there. They may come from click farms (companies that click on...
ROAS and Google Ads… That unknown.
You have often heard of return on investment, or ROI as we call it in business jargon. In the world of Google Ads (and in the PPC segment...
Competition: Salvation or Curse?
It has always been there and always will be there... this is one factor you will never be able to change. Even if your product is new,...
Google Ads Experts = Business Experts?
No, in the vast majority of cases, Google Ads experts, digital marketers, social media marketers, SEO experts, web agencies and all types...
Lead Nurturing.
Poor sales team performance is synonymous with the lack of a lead nurturing strategy. Yes, almost always. It takes time, effort and money...
Google Ads and Christmas
Dean, should we run Google Ads campaigns at Christmas? This is a question I get fairly frequently from clients, and the answer is always...
Word of Mouth
But Dean, what does word of mouth have to do with Google Ads? Everything. Because I know perfectly well that every new customer I get for...
CLV… That Unknown.
CLV... That Unknown Almost always, especially during our first meetings, people tell me about how much each project, each booking or each...
"It's so expensive..."
Okay, after more than 20 articles, I'll get this one out of my system, which is much less technical and much more personal. I would love...
Google Ads for Golf Courses
This is the classic high-end target. They are usually quick decision-makers and tend to plan well ahead of time. Golfers are like a...
October: Hunting for Leads with Google Ads
I always give real examples of our clients, but in this article we'll go a step further and I'll show you how we find international leads...
Google Ads for Restaurants
One of my very first clients was a chain of pizzerias. 10 years later, I have advised and managed Google Ads accounts for all types of...
The Purchase Decision
This is the key moment for any business. The moment when the user decides to buy. While there are potentially 100 different "buyer types"...
Meritocracy in Google Ads
When I saw this scene before my eyes, I got out my mobile phone to take a photo right away, already knowing what the title of this blog...
Google Ads vs Meta Ads
Eternal battle or steadfast allies in sales generation? It depends. Needless to say, for a number of technical and performance reasons, I...
A day in the Life of a Google Ads Professional
Today I am writing a slightly different article, with fewer real examples, fewer screenshots of results and fewer % (this is a photo of...
Google Ads for Interior Designers
Google Ads has always been a great ally of the luxury segment (you can read the Luxury Google Ads article here) and is a fundamental...
Google Ads for the Entertainment, Recreation & Amusement Sector
These campaigns are very interesting and complex at the same time, because as we will see below, the targets are very different from one...
Google Ads for the Maritime Industry
Google Ads has always been a great ally of the luxury segment, whether cars, real estate, beauty, travel or, of course, the maritime...
Managing my Google Ads Account: Should I Hire Staff, a Freelancer or an Agency?
This is a question I have dealt with on several occasions, and the answer is always the same: it depends. It depends on several factors,...
Google Ads for Services
It's a knockout – it works incredibly well. I've proven this with my own companies, as well as in managing many Google Ads accounts for...
Google Ads in %
· People are four times more likely to click ads on Google (63%) than on any other advertisement network. · Consumers are twice...
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