Google Ads in the Travel & Tourism SectorTravel and tourism, a sector that I love in every way. I love managing Google Ads campaigns in this sector which – from my experience in...
Google Ads for Startups and new EntrepreneursPhase 0 of any business is always ripe with marketing offers to promote your product or service. I know it well – there are automated...
The Importance of Measuring Conversions in Google AdsThe most common mistake I see many companies make when it comes to digital marketing is not being clear about campaign objectives. And...
Luxury Google Ads Looking at data from several of my clients' Google Ads accounts, I've noticed that a significant percentage of these accounts work in the...
Google Ads for DealershipsI have been lucky enough to work with Google Ads campaigns in the automotive and motorcycle industry since 2014. In many cases, dealers...
Google Ads for Real EstateIn the real estate sector, several real estate marketplaces have been created over the last 10 years, such as Idealista, Habitaclia,...
Why Google Ads?I am often asked why I have specialised so deeply in Google Ads and why I dedicate myself exclusively to this service. The answer is very...
Google Ads for Agritourism and Boutique HotelsIt's no secret that, in the last 10 years, several companies have become specialised in the OTA (online travel agencies) segment and...
10 Years of Google Ads CampaignsLast week I finished another annual Google Ads certification, and I was thinking about how much everything has changed from 2004 when I...